Visual Analysis of Complex Networks for Business Intelligence with Gephi
The recent availability of a vast amount of data from Online Social Networks (OSN) and from the Web has opened promising perspectives for the field of Business Intelligence (BI), in particular for the monitoring of brand e-reputation and for the management of customer relationships. Platforms which combine data mining algorithms and interactive visualizations play a key role in the discovery process from complex networks data, e.g. Web and Online Social Networks data. Here the authors illustrate the use of Gephi, an open source software for networks visual exploration, for the visual analysis of Business Intelligence data modeled as complex networks.