Visual Merchandising and Impulse Buying Behavior: A Case of Retail Industry

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Provided by: International Journal of Advance Research in Science and Engineering (IJARSE)
Topic: Developer
Format: PDF
Visual merchandising can be defined as everything the customer sees, both exterior and interior, that creates a positive image of a business and results in attention, interest, desire and action on the part of the customer. It gives the business an edge over competition. Strategically used, visual merchandising can even create a brand identity. It sets the context of the merchandize in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product.
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