International Association of Engineering and Management Education (IAEME)
Visual merchandising refers to the art of showcasing or presenting the products. It also educates the customers, creates desire and finally augments the selling process. Similar to the use of language to communicate, retailers use visual merchandising techniques to communicate with customers. And just like language follows its own grammar and logic, visual merchandising abides by its own rules and principles. Much like a poet makes creative use of language to connect readers, a visual merchandiser creates visual effects inside and outside a apparel store to communicate with the customers.