While 3D design tools have been around for a while, the consumerisation of VR is opening-up visualisation options at an unprecedented rate.

Visualisation has evolved to a level that allows designers to produce photorealistic images of products in natural environments faster and with more accuracy, enabling even faster time-to-market and allowing customers to experience the product for themselves – and all without real-world prototyping and modelling costs.

The possibilities across industries like engineering & manufacturing, media & entertainment, oil & gas, healthcare and finance are almost limitless, offering the ability to inspect a product, examine a location or inhabit an environment in real time from all angles – and overlay variable simulations – as if it were actually there in front of you.