Mobility has the potential to be the most transformative trend in business, affecting every
employee and customer while helping make the organizations that successfully implement
mobile initiatives more competitive and more successful. Business and IT leaders consistently
rank mobility as one of their highest priorities. Gartner’s 2015 CIO Survey revealed, “the
mobile delivery and experience of IT systems, both for internal and external customers, is
now a top concern in system design, requiring I&O organizations to shift priorities and skill
sets.”1 Forrester advises CIOs and CMOs to undertake key strategic imperatives, including
embracing the mobile mind shift to serve customers.