Ways Anonymity Hurts Business and Consumers
Traditionally, the notion of online identity is that it must be protected and safeguarded by the individual it belongs to. As users’ Internet habits evolve, however, we’re seeing a greater shift in online sharing: consumers are posting personal photographs, life event updates, and more across their social channels.
This move towards a more connected, open social web reflects how consumers and businesses should interact in a landscape that encourages and facilities the sharing of users’ information in a safe, valuable way.
In this white paper, we’ll go over three ways user anonymity can negatively affect ROI for businesses and lead to poor customer experiences:
- Lost opportunities to engage customers at the first touch point
- Wasted spend on non-targeted marketing and advertising efforts
- Loss of online accountability among users
We’ll also provide tips on how businesses can circumvent poor experiences by leveraging their customers’ online identities in a responsible, mutually beneficial way.