Provided by: Creative Commons
The spectacular development of the web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type of technology in support to their commercial activities. However, to take advantage of web 2.0 tools and sites, it is necessary to distinguish their scope and possible applications from a business standpoint. This paper requires putting web 2.0 in clear perspective with e-commerce, which is inherently linked to this purpose.