Web Mining: An Introduction
From its very beginning, the potential of extracting valuable knowledge from the Web has been quite evident. Web mining - i.e. the application of data mining techniques to extract knowledge from Web content, structure, and usage is the collection of technologies to fulfill this potential. Web mining is the application of data mining techniques to extract knowledge from Web data, where at least one of structure (hyperlink) or usage (Web log) data is used in the mining process (with or without other types of Web data). Interest in Web mining has grown rapidly in its short existence, both in the research and practitioner communities.