Web Page Personalization using Content Based Retrieval in Data Mining

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Provided by: International Journal Of Scientific Research And Education
Topic: Big Data
Format: PDF
Today's World Wide Web market is becoming more competitive, so it's more important than ever, to provide customers with an interactive, personal Web experience. The ease and speed with which business transaction can be carried out over the web, has been a key driving force in the rapid growth of e-commerce. The ability to track users browsing behavior down to individual mouse clicks has brought the vendor and end customer closer than ever before. Sites must plan now to respond to this expectation or risk being left behind, as the Web changes to a personal medium.
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