Web Usage Mining - Its Application in e-Services

Provided by: International Journal of Emerging Technology and Advanced Engineering (IJETAE)
Topic: Data Management
Format: PDF
Retrieving knowledge from World Wide Web is a tedious task because of the growth in the availability of information resources on it. So this escalates the necessity to employ an intelligent system to retrieve the knowledge from World Wide Web. The performances of Web information retrievals and Web based data warehousing are boosted with the extraction of information from the Web using web mining tools. Web usage mining is one of the fastest developing areas of web mining. Its attention in analyzing users behavior on the web after exploring access logs made its popularity very rapidly especially in E-services areas. Most of the e-service providers realized the fact that they can apply this tool to retain their customers.

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