International Journal of Advanced Research in Computer Science and Software Engineering (IJARCSSE)
Web mining is used to discover relevant, useful and hidden information from the Web data. In the web usage mining, a category of web mining, the authors focused on knowledge discovery from the usage data of individual web site. It is an emerging field of research due to increase attraction of users towards World Wide Web. By understanding the behavior of the user navigation pattern on a website, website personalization can be done thereby increasing the benefit of business, advertisement, and many more purposes. This paper attempts to personalize the website by the use of Self Organized Map and clustering technique user navigation behavior based on past history.