Just like the internet drove the evolution to a digital economy, analytics is driving a new economy where each decision and action is based on the systematic analysis of data.

This market transformation recognizes the changing nature of data within the enterprise – where data should not exist without analytics and a movement toward crowdsourcing data collection and analytics is spurring collaboration.

This paper examines how this new economy is already affecting businesses and society, looks at some of the challenges we face in maximizing the value of data and examines how a collaborative analytics approach can help your organization thrive in this economic evolution.