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What businesses need to know about the California Consumer Privacy Act (CCPA)

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  • Provided by TechRepublic Premium
  • Published August 22, 2019
  • Topic TechRepublic Premium
  • Format PDF

In June 2018, the state of California passed the California Consumer Privacy Act (CCPA), which is a major privacy bill that will reshape how the Silicon Valley does business. It means that companies will face the country’s toughest privacy requirements and will have to change how they collect and sell personal data from consumers.

This ebook from TechRepublic, ZDNet, and CNET is a compilation of articles and tips and insight about the law, which takes effect on January 1, 2020.

From the ebook

California Consumer Privacy Act: What businesses need to know

The Golden State is adopting a new online privacy law that will control how major tech businesses—like Facebook, Google, Amazon, and Uber—collect and use the personal data of their users, as reported by The Washington Post on June 27, 2018. The California Consumer Privacy Act allows residents to know what personal information companies have collected on them, and opt out of having their data sold.

The Act officially passed on June 28, 2018, which means consumers will be allowed to learn how their personal data is used, without being charged a fee or provided less service upon asking. Additionally, California’s attorney general would have the power to fine businesses that don’t secure consumers’ personal data against cyber attacks, The Post noted.

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