What Is Culture?

Culture refers to the sum total of values, beliefs, morals, laws, and customs acquired by humans as members of a particular society. Culture plays an important role in international business management. A global organization needs to adapt its business practices to the cultures of different regions where it operates. The paper examines culture and discusses its nuances in global business management.

Provided by: California State Polytechnic University, Pomona Topic: Date Added: Jan 2003 Format: HTML

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