White Paper: IDG: The Upside of Disruption
Technological change is both inevitable and a constantly evolving influence on business, but the rapid pace of
technical innovation over the last few years has ushered in an era of unprecedented transformation. As
digitalisation continues to disrupt by providing new revenue and value-producing opportunities, organisations
are being forced to rethink and redefine their underlying business models.
For some C-suite executives, this disruption has been challenging to navigate. The comforting approach of
“this is how we’ve always done things” no longer exists, and never will again. In fact, the word ‘disruption’
is a bit of a misnomer. It implies an interruption versus the wholesale reinvention that is actually
occurring. Consequently, not only is there now an opportunity to bring change to the organisation but there is
also an opportunity for personal development and transformation.