Complexity is a way of life in IT, but with mobility, the cloud and software-defined everything now the norm, IT faces a rapidly growing and evolving set of digital footprints it must monitor, manage and troubleshoot. Big operational data paired with sophisticated analysis software is the key to preventing problems, not just reacting to them, which ultimately improves the customer experience and reveals new business opportunities. Turning big data noise into valuable IT and business information follows the path to Operational Intelligence.