Why Everyone Needs to Own Customer Experience in the Application Economy (Portuguese)
The viability of your brand largely rests on the quality of your customers’ experience with your applications—often the most important experiences they’ll have when doing business with you. Successful CIOs and technology leaders will know how to deliver the application experience users expect by taking ownership of the application experience, obtaining key performance information needed to share—or democratize—that data with all relevant teams and business leaders. These technology leaders recognize that great performance is driven when all teams understand what they need to know to act.
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