Why Omni-Channel Marketing in Ecommerce

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Provided by: Unilog Content Solutions
Topic: Developer
Format: PDF
Business models have evolved over time moving from the traditional brick and mortar store to an e-commerce landscape where customers shopped online to a multichannel experience where shoppers are spoilt for choice due to the availability of assorted platforms. The drawback of the multichannel experience is that these platforms are not integrated. Addressing this gap is Omni channel retailing that provides an integrated and seamless approach to marketing allowing collaboration among diverse channels. Traditionally, shoppers used to visit brick and mortar stores to make their purchases. With time, online shopping evolved through ecommerce streams where the customer was able to make purchases online.
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