Will You Still Trust Me Tomorrow? Lessons Learnt in Maintaining Trust for SME, B2C e-Commerce
The introduction of E-commerce holds substantial potential for marketing and selling products and services online while also introducing a plethora of risks and concerns for consumers. Maintaining trust in a risk ridden environment provides challenges for many online businesses. E-commerce, although growing in usage, is also experiencing a growing hostility from non-users and from previous users who have determined not to return. Small to Medium sized Enterprises (SMEs) who are starting in the e-commerce arena are at a disadvantage in presenting a trustworthy venture not having the reputation, finances or infrastructure to create an online business that exudes safety, security and trust. The SME must explore methods that will assist them in surviving the competitive e-commerce market place.