Retail chains spend millions of dollars a year planning their strategies for merchandising, promotions, product offering, customer service, and workforce management. But it can be a long way from a retailer's corporate offices to the selling floor. Along the way, inconsistent execution of the plans of corporate marketing, IT, merchandising, and store operations can fail to bring the expected results. Poor coordination can wreak havoc on operations, overwhelming store managers and employees and preventing them from executing strategies that are designed to increase profitability and improve the customer experience. As a result of poor execution, customers do not find the products, promotions, and service they expect.