Provided by: Decision Analyst
E-commerce isn't the only growing online trend. So is Internet research. Businesses spend millions of dollars each year surveying customers onsite, over the telephone, or through the mail. While such feedback is valuable, the traditional ways of collecting it have become increasingly more expensive, time-consuming, and (perhaps) less effective. This is particularly true of telephone surveys. Rising labor wages, consumer frustration with telemarketers, and caller ID have all contributed to higher costs and lower production rates.