Your Brand Sux: Turning Sentiment Into Opportunity

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Provided by: Microsoft
Topic: Social Enterprise
Format: PDF
While traditional marketing is still important to communicating your brand, engaging with the voice of the customer is becoming more important than ever. When a customer searches for your brand, they won’t be searching for what you say about your brand—they’ll be searching for what other customers like them think about your brand. When someone shares something on social, it’s there for the whole world to see—and customers today increasingly focus on peer reviews over marketing material.

Are you ready to hear what consumers are saying about your products and services?
Read on for tips, tricks and best practices for tracking brand sentiment, product feedback, and ROI on social—as well as managing the risk of brand damage on social.
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