Your Customer is Talking, Are You Listening?

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Provided by: TCR Engineering Services
Topic: Big Data
Format: PDF
Faced with all the 'Noise' and vast quantities of data generated through the fast growing retail systems, the pertinent question to retailers today is, 'Are you really listening?' Weighed down by the quantity of data, retailers might be missing out on qualitative insights from data, which are essential for customer-focused merchandising, promotions and driving sales. This paper discusses how analytics could help retailers in analyzing data collected from customers to build strategies that are more meaningful and relevant to customers and other stakeholders.
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