We live in a fast paced world. Few people have the time to listen to a stranger more than ten seconds after they are introduced to peak their interest to continue the conversation. You must develop a ten second "Pitch" that tells a person your message; what you do and how your product or service is unique and able to help them. All in ten seconds. The more succinct you make your message, the better it will be and the more likely that it will make an impression on your listeners. The purpose of your message should be just enough to catch your audience's attention. It is your verbal business card to be given every time you meet someone new.