LABBRAND China Consulting
For every company or product which needs a proper Chinese name, it is always a question whether the Chinese name should be phonetically adapted or not. As the data shown in the paper, nearly 90% of companies would choose to convert their English names phonetically. Then the next question, to which few people would give a clear answer, is how the new Chinese name sounds like. A subtle question it is, Labbrand is going to find some phonological truth behind brand names.