Your Online Brand Is Leaking
Most dealers are unaware of the "Brand" leakage and revenue that is being drained away from their own pockets every day online. This is the first time that the author heard of Edmunds.com running PPC campaigns with visible dealer names and ads that target a dealers' own PMA. The forum has suggested that dealer's unite to get an official statement from Edmunds that this practice will stop immediately. If one feels the same way, join that action by sending an email to Edmunds.com sales representative.