Election Tech: Let’s get vertical – how presidential campaigns use data and social media to microtarget voters
Three campaign social media marketing innovations that can help amplify your message and keep your brand top-of-mind.
Election Tech 2016
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Latest Articles for Election Tech 2016
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SMS outreach at Donald Trump's 2016 New Hampshire primary rally | Photo: Alicé Nascimento Innovation Election Tech Podcast: The 3 technologies shaping the presidential race
Fresh from the New Hampshire primary, Dan Patterson spoke with Jason Hiner about politics' relationship with big data, cybersecurity, and social media.
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Election Tech 2016 Election Tech: It’s time for US to hit its cyberwar enemies hard, says Ben Carson
Not known for tough rhetoric, GOP candidate Ben Carson unleashed a couple zingers on tech topics on Saturday on the campaign trail in New Hampshire. Cyberwar and Net Neutrality got him riled up.
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Image: TedCruz.org and iStockphoto/MarkHegedus Innovation Election Tech Podcast: The Iowa Caucus – Big data, big win
During the 2016 campaign the smart money is on big data. Even old-school snail mail and robocalls are powered by cutting edge social media strategies and data analysis.
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GOP Follower Momentum | Image: William Stodden/Excel Innovation Election Tech: Big data is the new ground game – how Ted Cruz won Iowa
The inside story of how the Cruz campaign leveraged big data, mobile apps, and social media to build loyalty and grow an army of grassroots volunteers.
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Image: rangizzz/Shutterstock Innovation Election Tech: The issues that matter to the candidates, based on social data analysis
In the days before the Iowa Caucus Twitter data reveals that presidential candidates are talking about the economy, foreign policy, and themselves.
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Photo: Motorola Solutions/Jim Lennon Innovation Election Tech Podcast: Is technology breaking the 2016 election?
The 2016 US presidential race is in chaos because social media and big data enable fringe candidates to activate grassroots movements-and the party establishment on both sides is powerless to stop it.
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Image: William Stodden/Stata Big Data Election Tech: Data from social shows big Sanders jump from Jan 17 debate
The latest Twitter data coming out of the January 17 US presidential debate for Democratic candidates reveals a correlation between debate exposure and online activity.
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Image: William P. Stodden/Stata Innovation Election Tech: Social media data tells a different story on the first US presidential debate of 2016
Twitter data revealed different conclusions about GOP debate #6 than the media, including a new social media challenger. Here are three takeaways.
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Image: Daniel Rodríguez Quintana / iStock Innovation Election Tech: How social media and big data changed everything, a Q&A with Joe Trippi
Tech is behind the unruly US presidential campaign of 2016. The establishment has lost control. Joe Trippi explains how this could be the most technologically innovative election in history.
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Image: iStock Innovation Election Tech: Follow the strategists running presidential digital campaigns
Presidential campaigns have become real-time proving grounds for technological innovation. Get to know key digital staffers from each camp.
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Image: iStockphoto/anton_novik Innovation Election Tech: The 4 technologies that will decide the next US president
Running a campaign is like running a business. Technology decisions matter. The campaigns that master digital strategy are going to gain an important edge in the 2016 presidential election.