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CRM Start-up

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by amatiz

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I?m new to CRM concepts and I?m trying to build a problem/solution database for my customers, but I don?t know where to begin. What should I ask to them about their incidences? I think that I have to ask not only technical questions, instead, I?m interested in the quality of our service and the perception of our company to them. Any ideas of questions to ask?

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by mark gray

I'd be happy to give you some advice but would need some more info. What type of business? Products or services? How are you getting customer feedback? Mail surveys, Phone interviews, Web Surveys?. Do you have a Call Center? Are you interested more in thier opinions of the company in general or are you trying to evalute your employees?

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