Help Desk Name Change ?

I have been in Management of Help Desks for quite some time now, long enough to know the stigmatism that the words Help Desk has (Helpless Desk) etc. etc. We are in the process of forming our Help Desks around the world GLOBALLY, and I thought a name change would be inline, but after starting a discussion on our INtranet, I am finding that people (In IT Help Desks), would rather just keep Help Desk. Anyone have any opinions on this ?