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How does a customer choose IT support?

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by tintoman

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I mean, here am I, plodding along doing what I do to the best of my ability, providing IT support to home users and a few small businesses as well, then all of a sudden out of the blue, 2 more IT "experts" place ads in the same publications I use.
OK there's nothing to stop anyone doing that but how would a potential customer choose between us?.

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by nicknielsen

To be honest, I don't know, I've never had to do that. I will say that family recommendations have a big effect on people's choices. Some suggestions for influencing potential clients:
- Add a line like "Since 1995" to your ad; many people want somebody who has been in business for some time.
- Add any certifications you may have to your ad (letters after the name tend to impress Americans, at least).
- Word of mouth is also good; the better the job you do, the more likely your customers will talk to others about it.

Best of luck.

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