LDAP Problems

I am trying to impliment an LDAP server using LDBM as the backend. I have configured the slapd.conf and the LDIF file correctly. Everytime I try to add the entry using the following command:
ldapadd -D”cn=root, o=MyOrg, c=ZA” -f /tmp/newldif -x
I get the following error:
ldap_add: no such object
ldif_record( ) = 32

I have tried everything and cant get it to work, what else can I do to add it to the database?

Regards
Stephen