Novell's Negative Ad Campaigning - TechRepublic
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December 26, 2001 at 05:33 AM
traveller2k1

Novell’s Negative Ad Campaigning

by traveller2k1 . Updated 24 years, 6 months ago

Does anyone else see this as a mistake? Seriously, www.whytheylie.com, check it out for yourselves. When stuff like this is getting thrown around, does it matter which product is better anymore? I have no great love for Microsoft, though it has functioned well for me, I certainly have an aversion to a company that would act like a cold war politician. By leading with more detail about what’s wrong with the other guy, than clear cut, pure information on WHY the PRODUCT is better, I think that’s how they’re acting. What do you think?

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