Prepare for negotiations with BATNA

This week’s Application Developer Management newsletter talks about creating your BATNA, or Best Alternative to a Negotiated Agreement.

Do you develop your BATNA before each negotiation? What benefits do you derive from BATNA? How often do you usually modify your BATNA during the negotiation process? If you currently aren’t applying the BATNA concept to your prenegotiations work, do you think you will after reading this newsletter?

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