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Will copy protection always fail?

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Do you agree with Jonathan Yarden that copy protection will always fail? How does your company deal with copyrights and licensing? Tell us about your organization's approach to digital rights management, as featured in this week's Internet Security Focus e-newsletter. Then, rate the helpfulness of this column from 1 to 5, with 5 being the highest.

26 replies

by guruofdos

Locks only keep out honest people. If a system of copy protection is put in place, someone, somewhere WILL crack it! It's human nature!

Take a simple copy protection method...CD keys or licence codes...

The point of this is to only allow installation of you have the product key. So you copy the cd...then photocopy the key or write it on a bit of paper then give it to all your friends if you are that way inclined!!

Any version of Windows can be installed with any product key, so long asthe patterns match..the 5x5 Alphanumeric key introduced with 98 made it slightly harder to memorise a key, but ANY key would work, so long as you used the correct pattern (that is, an Upgrade Key wouldn't work on an OEM version, and a Full Retail version wouldn't work on an Upgrade and so on...but any OEM key would work on ANY OEM Install and likewise with the upgrade CD). Whereas ANY OEM key for 95 would install any version!!

Microsoft Office upgrade scans your hard disk for previous qualifying versions. When it doesn't find any, you browse to the installation CD drive....and it upgrades 'itself'! So why would anyone buy a 'full retail version' at twice the cost of the upgrade, when the upgrade can install the full version when you know the 'trick'?!!!

I write apps.....and we sell them for good money. You can make as many copies as you like, but without the custom hardware we fit inside a PC (and only WE manufacture), the software has no purpose!

by public

Hey guru, then you know that if that custom hardware is embedded in every piece of hardware (motherboard, cpu etc), then there is a better chance to reinforce DRM and software piracy.

Check out TCPA and Palladium.

Intel and AMD have already agreed to imbed encryption within their future cpus so it can work with future copies of "trusted" windows computers.

we'll see where it goes from there.

-g

by netmission

Copy protection will always be cracked even if the reason is for nothing more than the personal satisfaction of an individual with too much time on their hands. I think the likes of the music industry and microsoft need to focus more on their pricing structure. Nowadays you pay ?4 for a CD single (1 song!) or ?15 for one that you may only like a few tracks of. The same goes for DVD's which although are far cheaper to produce are at least ?5 more than a VHS, WHY??? Because it has "extras" on it?? Well who wants these extras at extra cost? I think that if most industries focused more on volume sales rather than high profit sales they would do much better. Why buy a recent version of windows for over ?100 when it will be out of date in 6 months. If MS charged lets say ?20 for home users of their products then many many more people would shell out the cash and get a legit copy. Its rip-off Britain that is a big factor over here as lots of people have th money for legit copies but just think its too expensive.

by bayo

The commercial industry, be it movie, music, or software, is on busines for just too long dripping off every sigle blood cell from the public. Commercial Companies and Customer's associations, including legal authorities, purpose is to make sure that a good that starts off as a luxery and very costly, evolves becoming a need, and is in that sens that those good have to become accessible to everyone. Licencing have been modified over the years because of monopoly strategy, but they simply stay too high in their royalty. The need to distraction and simplicity is permanent and instead of investing horrendous sums of money in copy prevention, these people would start off seeing more revenue if they targeted cheaper to cover more. Isn't that the nature of evolution? at least in business?
The fact of the presence of non royalty software aimes toward making accessible a "need" to the real producers and the real consumers. A solution has to be conveyed, since the copying won't stop unless a "police" is paid with every original sold.

by brianv

While I agree that any type of protection will (for the foreseeable future) always be broken, there is no justifiable reason to do so. Someone may indeed enjoy the challenge of getting around protection, but it's what they do with the result that counts. Cars are expensive and have protection, which some people do get round for the hell of it, but the rest of us would be appalled at the thought of going out, breaking into a car and driving away because we thought it was too expensive and shouldbe cheaper! Copy protection is the owners way of saying "This is mine. I will permit you to use it, for a fee, but no one else has the right to. So please don't try." Just because music and software can be easily copied does not mean it should be. There may well be an argument against the high price of much music and software, but the copying only compounds the issue. Buyers and sellers alike will have to meet half way before pricing changes. We must all agree to buy legit copies if they will agree to make it more affordable. Until that happens any money the manufacturers throw at copy protection is, sadly, wasted. Will any copy protection be worth the expense? From their point of view anything they can do to hamper the theft is money wellspent. I'm sure they realise that it will still be stolen at some time. It's that unknown timescale they hope will make users buy real copies, if they really want the programs.

by nitrosoft

Copy protection will always fail and heres why.
Music is just too expensive - Consider how much the 'stars' get paid. and that is after the excecutive bosses have taken their share. People are not willing to pay the full price.
People will always be able to copy music, because of the very principle that whatever form the music comes in it always ends up as two wires going to a speaker, the same for video, AV-out connect AV-in a little tunning and you have a free video, most people would rather have a 'shody' taped copy than spend ?20, or they could even use a CD recorded to digitally re-sample the music.
People pay for CD's when they really feel they want them, when you buy a CD you don't just get the disc, you get a nice inlay etc that you can look at whilst you listen - it's all part of it. If people really wanted the CD they would buy it.
As for software whilst I sympathise with the high prices -after all somebody or a team of people have to write the software and test etc. itis still to higher price. nobody want to pay full price.
And the proof of my statement - well you'll have to wait till next january then walk into HMV or Virgin etc... When there is a new year sale everything is half the price, people soon start tobuy originals at a fair and affordable price - I wonder why the industry doesn't see this an reduce it's prices.

by 1brogers

Much I suspect has to do with the fact that once created, ten million copies can be as easily produced as the first one. Gold and diamonds, long standing items of high intrinsic value cannot be easily re-produced which is why they have the value they do.

The second issue is the perception of value. I religioulsy pay for the software I use because I recognize it represents someone's efforts (work) and they have value to me. Too often tho' distributors of this material do not price it reasonably.

I don't collect MP3s but if I did, would I pay 50 cents for them? Probably. Will I pay 2 dollars? Probably not.

From a business perspective it is generally better to sell a million of something for $1 a copy than try to sell 10 for $100,000 a copy.

Unbridled greed on the part of the distributors is part of the problem.

by jasoncctc

Thus far, the entertainment industry has failed to prevent unauthorized copying yet they continue to pump untold amounts into a seemingly black hole project.

Why has music, video, software, etc trading become so increasingly popular? Would people really buy more CDs if the prices were lower?

Instead of trying to prevent people from copying music, what about just giving it to them or charging a very nominal fee and focus on profit through added value such as concerts, theaters, exclusive clubs, etc?

Want to use my software? Go right ahead! Don't want to pay me? Fine but I don't want to help you when you have problems. :)

There will always be people that will try to get everything for free regardless of the effort and there willalways be people that will pay for everything to avoid the effort. I think the majority, however, follow the path of least resistance...if it's easier to steal it then steal it but if it's easier to buy it then buy it.

by nitrosoft

Whilst I can see that in the making of anything there are costs involved, that doesn't give people the right to restrict our freedom. I laugh at the person who agrees software costs too much agrees pirate copies are necassary then tells us he writessoftware requiring dongles - perhaps the most effective method of copy protection.

In short, industry is trying to restrict what we the consumer can have, firstly with price then copyright etc... well no matter what the do people will find a way around it.

I give you the case, Film companies want to release there films at different times throughout the world - so they produce region specific DVD's. DVD player manufactures find it is not cost effective to produce different hardware for each part of the world and so lock their systems with jumpers / software.

It didn't take long for people to work out how to make thier products region free. And having a region free DVD player I would enjoy the privelage of buying DVD at a reasonalble price the the internet from america (region 1) then paying extra to have these films shipped to britain, basically because I then get to see decent films - pre-release, at an affordable price.

Manufactures need to realise people can see the kindof money they make, bill gates is one of the richest people in the world. why does he need to charge so much for software?

by bayo

Writing software, creating tunes, or any mixing or coding activity seems to be easier every time. Open Source organisations are working quite hard on making things available to everyone. The problems is that most good-things are available or tangible through getting in contact with the right persons -human nature.
I cannot assure that this is true, but MS objective is to play the "paid" police on every pc where the intended-to-be-called-Palladium is installed, no software, video, or sound is going to run unless there is an authorisation to be run... If this is so, how much did BG get for this? MS already is testing VERY private and controlled "chat rooms" for a limited number of virtual-people who are not allowed to download the source ofwhat they experience in "the" chat room. We can just seat down and wait until 2005 or start doing something for freeing the access to become famous without the need to transit in the good circle and contacting the "right" person. Our objective must have the same aim as the Global Ecological matter: Open and Good for Everyone... And I'm sure that not everyone wants it free of charge.

by maxwell edison

Whoever (from TechRepublic) starts these discussions - the ones based on an e-newsletter - should realize that not everyone subscribes to EVERY e-newsletter they offer, nor does anyone have time to read them all. And if a person did actually subscribe to a particular one, they do get lost in the mass of emails a lot of us receive.

Starting a discussion thread like this will generate more interest than the e-newslwtter alone. If they want some INFORMED comment on an article, not just what maybe implied in a short question, a link should be provided so we can at least READ the thing.

In past discussions – presumably based on an e-newsletter – it’s been obvious that a lot of people comment on something they have not read. Keeping a discussion in its intended context is challenging enough. Why help it get off course? It's no different than someone forming an opinion - and commenting on that opinion - based only on a newspaper headline, bypassing the rest of the article.

Is it too much to ask for a link to the article? Perhaps it’s TechRepublic’s intention to limit replies to only those who subscribe to that particular e-newsletter.

(This is not my first request. I’ve made similar onesin the past, and I’m batting 1.000. No replies, no comments to any of them. I guess no one really cares about it, so why should I?)

As for my opinion on the initial question: Since I can’t make an INFORMED comment, I have no comment.
(Yes, I’m having a bad day. I bet on the stupid Raiders.)

by tomsal

I agree that's very strange how they write these discussions up and refer to topics brought up in an e-newsletter, yet they post no link to the actual newsletter so if you don't subscribe to it you are out of luck.

What a cheap way of trying to get people to subscribe to your newsletters. (Like most of us don't get enough email already -- oh joy of joys send me MORE email to clog my inbox. LOL)

As for your bad day with the Raiders losing....don't feel too bad, lots of people placed bets on the Raiders.

I, for one, LOATHE the Raiders (my least liked team of any sport that I like) -- so I was loving the Super Bowl last night. ;)

As for the topic at hand - yep, copy protection will always fail.

End of subject. Why bother ranting on about it - the reasons people do it or otherwise, its not going to bring prices down. Talk about high prices until you're eyes pop out of your head - the major software companies, record producers, etc. won't care - they'll never drop their prices unless there was a boycott. But then that boycott would have to be so massive it would be in the Guinness Book of World Records.

by mallardtooxx

No Kidding, If I get one more useless email shoved into my box I think my monitor will honestly explode.
I agree with Tom copy protection will always fail unless you have a big guy named Guido that carries a baseball bat and comes with every copy of the software.
And I know a guy who lost $11,000 on the game last night. I would almost feel sorry for him but since the Eagles were not in the big game he decided to bet on the coin toss. What an idiot.
-duck

by mlf

We all agree that copy protection will always fail. That's why the European smart-card manufacturers change their TV codes a few times a year: they get cracked as fast as they're changed.

The real issue is that a private company is using the Homeland Security Act to convince the government to force Verizon to give up someone's personal information. Talk about ilegal search and seizure! These laws weren't made for this reason, but we see where that went. I think everyone using verizon should switch to another ISP, and send a message to the others. It's not whether or not file sharing is legal, it's about privacy. We all agree that piracy is wrong. A private company acting as law enforcement is also wrong. We don't need to fear terroriststaking our freedom; we do it to ourselves. Maybe we should spend less time downloading mp3's and more time reading up on what "OUR" elected officials are up to. I already thought of this situation last year when I read about this law. Hell, it worked in the Soviet Union, it worked in Nazi Germany, why shouldn't it work here?

by pingpaul

Embrace the Internet? C'mon, now. The rest of the world is looking to us for solutions not enigmas.

The riddle is how to protect intellectual property rights while allowing digitial dissemination.

The answer is simple, and I'm surprised no onehas come up with it yet.

by mrafrohead

If it's so easy, then what would it be???

I'm just curious, and since you know, please share.

by mlf

The New York Times today published an article concerning Best Buy, Wherehouse Music, and Tower records. They want to sell music downloads online. No stock, no manufacturing, no overhead. I think a lot of people would be willing to pay if they had the convenience of safe, fast downloads without having to search file sharing databases all day. The RIAA just needs to modernize. But, it's hard to give up those multimillion dollar perks!!!!

by dtoubelis

Well, I absolutelly agree with author and I think media companies well aware that this battle cannot be won. Then only way to survival for them is inventing some absolutelly new way of media distribution, business mode, etc. But briliant ideas are not functions of money, so, they can only wait and pray for some genius. In the interim, they can definitelly buy some time trying enforce copyright protection, etc. But in general, I think, this is way to dead end.

by turnblade

Questions like this are more morality than technology. Computers have been used for information theft since WWII. The very first digital computers were created to break NAZI military codes. Research grants in code breaking with computers go back to WWI. That computers can be very helpful in information theft makes a lot of sense to me.

The best solution is self government by human conscience. It is the most effective, preventative, and least expensive to our liberty. It protects grocery stores from rampant candy bar theft. It also protects us for ever more restrictive and severe laws to punish wrong doing. The money the recording industry throws at this problem will one day buy enough influence in congress, NAFTA, the E.U. or the U.N. to make ever more far reaching law.

Theft can be discouraged. But, what ever the technological term, it is theft. Moral evasion is the game and techo-bable is a weapon of the conscience stricken. Humans have had problems with theft forat least 4000 thousands of years. if not, I doubt that, ?Do not steal.", would be one of the ten commandments. But, human conscience may not be your bag.

Legal punishment of theft works. But, it is a second best solution. Insisting on outside control of our actions slowly cooks our own goose. Ever more restrictive laws get passed. Penalties become more severe, so liberty becomes a more and more distant memory.
Theft is a bad idea. Hiding behind technology does not free us from theft. Pretending that theft is a good idea is a lot closer to the real problem. Reviving the same conscience that protects candy bars also protects liberty. The grace to change, forgive and move on sets us free.

by vaitguy

With any new technology regarding DRM, there is ALWAYS going to be someone to find a way to bypass it. With Cd's it's ripping or even copying to tape. With VCR tapes, it's Time Base Correctors and Capture devices. With theater movies, it camcorders and tape recorders. With DVD it's DeCss and other software. Face it folks, it's going to be around forever. It's called just one simple term: reverse engineering.

As far as protecting my company information, one simple word: hardcopy. If you don't put it on a computer, how is someone going to have access to it unless they break and enter your office?

In regards to the article, I give it a 5.

by mcwise

There is a requirement to be able to copy digital resources for preservation and/or owner personalization.

I keep all my digital resources in two stacks: masters and working copies. The masters are used only to make working or personalized copies. I make several copies for personal use which I also customize/personalize to my own standards. In the case of CDs and DVDs I keep one copy for further duplications, one copy goes in my travel bag, one copy remains at home, and another copy may go with me to work.

It doesn't take much to damage a CD or DVD, particularly one you like and use a lot, so I need to know I can make fresh copies when I accidently damage one.

Often times the content on a CD or DVD includes content I don'twant or need to see or hear, so I exclude it from the copy. At times I'll bundle several digital resources together in a single copy for more efficient use or extended use.

What is wrong to me is re-distributing someone's work without their permission. That's where the penalty should be, not the copy protection.

I also think the pricing model needs to encourage people to buy the product rather than steal it.

by thechas

Look at what is happening to Intuit and the product activation scheme that they added to Turbo-Tax this year. (2002)

The addition of 'mal-ware' from Macro-Vision and C-Dilla may give them their worst Tax Season yet!

All of the PC magazines andbulletin boards are warning users of the Macro-Vision C-Dilla issue.

You have to install Macro-Vision and C-Dilla in order to activate Turbo Tax. Worse, you MUST leave both 'mal-ware' programs running until you have completed your taxes, and haveun-installed Turbo-Tax!

On CNET's software user comments page, Turbo Tax has an unprecedented 91% negative rating!!!
http://tinyurl.com/4z9h
Almost entirely from the activation scheme.

Instead of capturing revenue from "piggy-back" users, Intuit is likely to loose many of it's paying customers.

Chas

by jpimentel

My 2 cents worth...

It seems to me that the recording as well as software industry has there technique for enforcing copyright protection completely backwards. Of course they have the right to protect their investment, but instead of trying to eliminate the ability to make copies (including legal backups), they should be focusing on how to detect illegal copies. In that way they could in fact use the internet as a tool for enforcement as opposed to a scapegoat for all their problems. Copyprotection will always fail, and as a result countless hours of wasted time will be spent on making and breaking encryption techniques. It occurs to me that this time could well be spent on more productive pursuits.

by eb

A business that does not reinvent itself will fail. The recording industry in its present form is dead unless it is reinvented to take advantage of the internet instead of fighting it. We all know that piracy will continue to exist. Instead of spending billions of dollars fighting it, the wise would invest money in researching a solution that would reduce piracy and overhead.

The main reasons music is downloaded Are 1: Price. $16.99 for a record is ridiculous. Musicians make most of their money on tour, a CD costs less than a dollar to make, so where is all of this money going? In order to make up for "stolen" (either downloaded or under the shirt) merchandise the price of the purchased media is raised. Since many aren't willing to pay $16.99 for a new CD with a handful (at best) of good songs, many choose to download.

2: Ubiquity of content. Just about any song by any artist can be found and instantly downloaded. No music store can match that.

Water takes the pathof least resistance. For now that path lies with downloads. Subconsciously we "know" that downloading music is "stealing" but what choice do we have? Sure, we could go to the store, purchase the CD (if available), rip it, and put it onto our digital players but who wants to go through that expense and hassle when instead a half hour before your evening jog you can go online, cue up the 5 songs you heard on your way home from work, download them and go.

I am thoroughly enjoying seeing the recording industry wrestle with this dilemma. The business has been taking it to the consumer for years, its about time the consumer gets something out of it. Inevitably, the industry will collapse and out of the rubble will emerge something that works for all of us.

by public

At this time, the answer would be a yes. Copy protection will always fail. However, once you start talking about "trusted" computing, it will be near impossible to crack. A trusted computer encrypts everything traveling around in the computer. For more information, please do a google search for "Palladium".

-g

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