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IT STRATEGY

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What are the elements of a good IT strategy for a medium sized organisation? What should be included in a IT strategy that will drive the organisation over the next 5 years to realize maximum ROI.

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by gaspar pacheco

It's an interesting and, at same time, complex to answer question due it's an organisation sutuational depending scope.

I think that first of all is "management focus". Although you have best technology tools, "state of art" administrative & management skills with highly well experienced people, without "focus" . . . all is lost.

For example, AT&T spend a lot of money (millions of dlls.) in order to obtain and kept the best on line & automated phone call customer service. However, the clients were boring of recorded voices: "Welcome to AT&T, to obtain 'this' press 1, to do 'that' pres 2 . . . to ear next 50 choices press'#' . . ."

AT&T wasn't focused on the real strategy: the customer service, not the 'cach?' or 'chic' service.What do you think?

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