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It's an interesting and, at same time, complex to answer question due it's an organisation sutuational depending scope.
I think that first of all is "management focus". Although you have best technology tools, "state of art" administrative & management skills with highly well experienced people, without "focus" . . . all is lost.
For example, AT&T spend a lot of money (millions of dlls.) in order to obtain and kept the best on line & automated phone call customer service. However, the clients were boring of recorded voices: "Welcome to AT&T, to obtain 'this' press 1, to do 'that' pres 2 . . . to ear next 50 choices press'#' . . ."
AT&T wasn't focused on the real strategy: the customer service, not the 'cach?' or 'chic' service.What do you think?
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