MS ACCESS – field values

I have a field that I’ve created a pull down menu for to choose a value among others. These are text values, (ex: What Color? Values are: Red, Blue, Green.

It works great. But when I go into the table, or when the report prints out, the value that actually shows up are numerical “1, 2, 3”.

What do I have wrong that is making it to show the numerical value rather than what I actually want to show up???