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The Twitter Effect.

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This Reuters article on the "Twitter Effect"

http://www.msnbc.msn.com/id/31969740/ns/tech_and_science-tech_and_gadgets/

follows Deborah Sinder's article on Social Networking in how basically what is "gossip" can impact public and peer perception thus.

http://blogs.techrepublic.com.com/10things/?p=875

To quote the Reuters article:

"If people don't like the movie now on Friday it can die by Saturday," said Paul Dergarabedian, president of tracking firm Hollywood.com Box Office."

The IT industry has seen the same effect with software such as Microsoft's Vista. While Vistas lack of adoption centered on a lack of driver support with older but still functional peripheral devices like printers, scanners, the "gossip" did hurt Vistas sales.

Discrediting negative and often untrue gossip and inuendos is very tough to do once enough people believe it.

Does social networking gossip effect you or your company? Is social networking simply a venue for individuals who like to gossip?

38 replies

by santeewelding

Is marketing is gossip.

If how you are, personally or commercially, stands or falls on it, you take it either way.

by jdclyde

then you should give an example of it, instead of showing real true stories such as the Vista driver support.

Show us what you are talking about please.

As for movies, maybe it will force the studios to put out a better product, for a change?

by boxfiddler

There's going to be someone, somewhere, every day who can't tell the difference between bs and integrity. I tend to think this is because they prefer bs.

Social networking is a venue for whatever I want it to be, whatever I take the time to make it.

etu

by jdclyde

people believe something because it fits WANT to believe.

Especially true in politics.

Then that is followed by the weak minded fools that have to resort to attacking the messenger or the media because they can't dispute the message.

by screen gems

what they believe. The Twitter Effect is like mob mentality or as Wiki defines it, herd mentality. When I see or read advertisments, especially the ones like webcasts that purport we are going to learn something, but ends up that the presentation is simply selling us something as a time waster. But I've listened to people attending these things think it's the best thing since sliced bread.

http://en.wikipedia.org/wiki/Mob_mentality

"Herd mentality describes how people are influenced by their peers to adopt certain behaviors, follow trends, and/or purchase items. Examples of the herd mentality include the early adopters of high technology products such as cell phones and iPods, as well as stock market trends, fashions in apparel, cars, home d?cor, etc. Social psychologists study the related topics of group intelligence, crowd wisdom, and decentralized decision making."

The Twitter Effect. The Herd Mentality.

by Rick Vanover

I will admit that I am a Twitter-Freak (@RickVanover), but not everyone is on Twitter - much less uses their account.

There definitely is an effect, and I think it is overall positive. Now, there is still an undetermined burden of verification and considering the source with Twitter traffic that is yet to be clearly handled.

by screen gems

and control what is presented because of the financial impact.

Then there is the reputation impact. There is a discussion on the woman who is suing for the identity of the individual. See Toni Bowers article:

http://blogs.techrepublic.com.com/career/?p=942

I certainly think that young people are the ones most suceptable to "herd mentality" thus are the target for the advertising mojo to influence them.

by ontheropes

Anyone who follows the mass marketers get exactly what they deserve.
There isn't a day goes by when I don't pick up a new follower. I check out their Twitter feed to see what they're like and very seldom follow anyone who is following me.
Twitter isn't the same for everyone. My OH has thousands of followers and follows a thousand plus. I follow 9 people because that's enough for me.
Herd mentality influenced by an advertising mojo on Twitter? I just have to laugh at that. :^0

by jdclyde

The only advantage of twitter over the conventional critics is you can pick and choose the twits that twitter at you.

Hopefully by listening to like minded people you will be directed to like minded products.

When talking movies or music, the awards at the end of the year are always a joke, and much less representative of what REAL people think. I think something like twitter can take and show what real people think about real products.

by screen gems

especially celebrities:

What better way to "socialize" and thus have influence.

Note: use as an example only and not meant to reflect any one person or personal beliefs.

Maybe a better term is Crowd Psychology...

From Wiki: http://en.wikipedia.org/wiki/Mob_behavior

"Ordinary people can typically gain direct power by acting collectively. Historically, because large groups of people have been able to bring about dramatic and sudden social change in a manner that bypasses established due process, they have also provoked controversy"

I don't imply that those here on Techrepublic follow herd mentality or crowd psychology, rather that the advertising shown on Techrepublic tries to influence those who frequent this site as well as other technology sites using herd mentality or crowd psychology. If we perceive them as authority, we might believe what they say rather than making judging for ourselves.

by screen gems

lol but sure there is advertising mojo on twitter. Many celebrities twitter and who best to influence when they have hundreds of thousands of followers?

Maybe Twitter Effect isn't the right phrase rather Ripple Effect. One person says one this and it Ripples to all who follow...

don't you think you, OntheRopes or JDClyde, or TheChas, Sonja, or Jason or Toni, or Tammy, or Mike Kassner, or any of the others here who post or have blogs... such as FNM or the Garden Club, or even are in the elite group of swag owners have an influence on those who come here?

by boxfiddler

begins with you, in the flesh, in your mind. You affect others, they affect you. Twitter is but one more opportunists tool for manipulating the ripple.

All the same, the ripple can't be manipulated without willing manipulees.

by ontheropes

Other dillweeds have a negative influence. (Not talking about you-BTW)
It's kind of difficult for me to take anything you say about Twitter seriously without you being signed up to it. Who cares if you have any followers? Ain't nothing but a thang.
There are plenty of people worth following, people from TR for instance.
As far as celebrities go, for me, I follow both Penn and Teller and, believe it or not, Ellen DeGeneres.
Penn Jillette has a refreshing, irreverent view of the world and frequently posts profanity laced video clips on PennSays that I find are often worth watching. I can't say that they influence me one way or another.
Some people are obsessed with Twitter. Don't become one of the obsessed crowd that isn't even signed up. Sign up for it, see what it's all about, in it's drip dried glory, (inside joke) and then tell us what you think. Until you do you're just going to look...silly.

by boxfiddler

Used in pickle making. :D :D :D
I have yet to figure which herb makes for the yodel. Maybe it's the vinegar or salt.

by screen gems

does anyone here really care that you can't take anything I say about Twitter seriously? Will they discount the thread because they take your word for it? Boxie for example? How about JD? Old Mycroft? The Scummy One?

Do you, by virtue of being OnTheRopes and discount my posts influence others?

If you do, then you are showing, by example, The Twitter Effect, The Herd Mentality, [crowd psychology].

You influence others and because they like you, also see these posts as silly and discount them. I'll bet because Boxie considers you a friend, can here to read what you post and was influenced by it.

What do you say Boxie? were you influenced by what OnTheRopes said that I'm silly and the posts should not be taken seriously?

by screen gems

The Twitter Effect in action.

Do you giggle because someone else says their silly ? or is what is written simply silly?

the thread started out about Twitter and it's effect on movie sales and advertising. How advertising effects us and tries to pursuade us to buy stuff through the use of group dynamics.

by boxfiddler

What I think is silly because I think it's silly, not because someone else does. I'm way too old for all that peer pressure crap. Long past, pal.

by ontheropes

Your posts stand on their own whether or not you appear silly to me. BTW-I said silly because that would get past the censor. Feel free to use your imagination.
Hmmm... Do I think that this TR crowd has a herd mentality?
:^0
That'd be a no.
Describe to me what it feels like to drive a Dodge Viper on the Bonneville salt flats. You can't because (barring some miracle) you haven't done it. It's the same about Twitter, unless you're a participant, anything you say about it positively or negatively just isn't going to influence me. Note I used the word me.
TR is made up of a group of, for the most part, highly intelligent individuals, not a herd mentality to be found anywhere.
Join Twitter why don't you? Takes a couple of minutes. Then come back and you'll see how... silly you sound.

by screen gems

20 somethings? and what are all the social networking sites, Twitter, MySpace, Facebook geared for?

The old farts like us who aren't easily influenced?

by boxfiddler

isn't doing their job if critical thinking is disappearing. Parents, teachers...

Manipulees proliferate, ain't Twitter's or Facebook's fault. And, in case you haven't noticed, opportunism abounds within human characteristics.

by screen gems

it's advertising that was the whole point and how the advertising is geared for those more easily influenced than those who know better. It's not that those on Techrepublic have herd mentality, quite the contrary, but the advertisers and the advertising are geared for such that are influenced by peers such as the teens and 20 somethings.

Even Ernest made a post last week or so about the offensive flash advertising.

How about this? of all the advertising banners, links, downloads, videos, webcasts that are selling something that appear on the pages of Techrepublic, how many have you actually clicked on, read, watched etc?

How much do you think is simply junk like junk emails trying to sell something?

by ontheropes

I've been coming here for so long now that I don't even pay any attention to the ads. For those that do, more power to them. Personally, I've been known to leave the room while watching a good program on TV when a commercial comes on.
Care what DE says, if you must.

by santeewelding

You're wandering off the edge.

I was first to respond to your post on the basis of "you or your company".

Now, usually, I am slavish about taking someone at their word. But that one time I confess to having glossed over your use of, "effect", dismissing it as the work of someone in a hurry.

Now, I will not. I will hold you to your word. To "effect" me or my company means literally to cause either to come into existence.

Justify it, or shut up.

by charliespencer

because I also discounted your opinion when you said you hadn't tried it, in the post before Ropes'. Even I've tried it long enough to determine I didn't like it. It's free and doesn't take three minutes to sign up.

The point isn't that no one might follow you. The point is you might find someone worth following. I didn't find anyone, but that doesn't mean you won't.

As to the TR membership being a herd? A herd of cats, at best.

by ontheropes

It means they're thinking for themselves.
You succintly made my rambling point for me too. You can't speak about Twitter and be believeable unless you've tried it.

by jck

I used to use myspace a lot.

Closed my first account, and opened another one that has just my niece and the girl I've been getting to know on it. I don't want to interface with anyone else on there.

I got Facebook, and within a year I had so many people asking to be my friend I didn't know because they are friends with someone I do know. Or, I got requests from people I knew long ago that want to be my "friend".

WTF? No thanks. Considering closing my Facebook now, and just doing what I did on MySpace and adding an anonymous account and just a couple people know it's me (like my best friend and another friend of mine).

I haven't even been to Twitter. If it's anything like the other two, it's a waste of time and a nuisance getting 20 app requests and 5 friend suggestions every day.

by boxfiddler

nowhere near as invasive. No email requests, any direct messaging is handled within Twitter. No direct messaging without an established Twitter relationship between both parties, as well.

I do carry on light conversation, both public and private with a couple three TR peers there.

Without the hassle and spam of Facebook or MySpace. Suits me fairly well.

by jck

MySpace didn't used to be nearly so bad.

It went to hell in a handbasket quick.

So did Facebook.

I wouldn't trust Twitter not to be bought out and turned into a spam mill later.

I have 15 email accounts now. I check about 4 regularly, 5 others sporadically, and the others just collect and auto-dispose of junk mail.

Heck. I haven't even been on Facebook in almost a month now. I just hate getting questions from people who took no interest in me for 15 years, but all the sudden want to be my "friend".

Yeah right.

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