Most of our Office users aren't even aware of VBA. As a 'Power User', I have perhaps used it once or twice...no more.
It seems to be bundled with Office and yet it is a little used feature in many instances...especially by home users who simply use Word to type the occasional letter.
Personally, I think that Office should be sold as 'Componentware'. Go to an M$ dealer and buy a copy of Office....and when you install it, all the options are there, whether you choose to install them or not. Personally, I would like to see a 'Minimal' distribution of Office, with just the basic features, at a vastly reduced price. Users who then need VBA, scripting, macros or whatever should then be able to purchase (via a store, on-line or whatever) an 'add-on' pack for additional features.
If you only use 10% of a product, why should you have to pay 100% of the price and then ignore 90% of the features? You wouldn't go into a restaurant and order steak and chips with a salad garnish if all you want is the lettuce and tomato out of the garnish...you'd order a small side salad at a fraction of the cost. Of course, if you WANTED a full-blown dinner....you COULD order it and pay the full-blown price.
I'd love to see a pick'n'mix Office, where you go to Microsoft and fill in a 'menu' for Office Apps...then just pay for the parts you order.
Many people DON'T want that damn paperclip! People who only ever use a laser printer to bang out standard letters DON'T need coloured fonts or WordArt. People who only ever produce their own documents and never need to 'translate' a Lotus or Wordstar doc SHOULDN'T have to pay for converters that they don't use.
Could we maybe in the future see a 'basic letter writing' version of 'Word 2004 Component Edition', that only costs $10 but can have components 'added' as necessary for a few $$$ a time. If you then downloaded an entire range of plug-ins or add-ons you would perhaps pay 5 or 10% more than buying a full version in the first place? The incentive is automatically there to buy a full version from the get go, saving 5 or 10% if necessary.
The user who just wants to type the odd letter is more likely to make do with WordPad than spend $200+ on a full copy of a program. However, 'real' Word, in a cut down form for a few tens of dollars that can subsequently be added to if required surely has to make sense?