Restore CD making software

I am trying to find a good software package to create a fully finctional restore cd. We are presently using a boot disk and norton ghost. This works fine, but I would like to create something more professional looking like you would recieve with a new computer (HP, Compaq, Toshiba). This types of restore cd’s are not created with ghost. If there is no software to do this process them how do those companys create their restore cd’s.

Thanks
Greg