Five mostly free mass mailing applications

Reaching large numbers of customers, clients, or members takes special tools. Here are five applications that can facilitate mass mailings.

Although I would never condone spamming, there are plenty of legal and ethical uses for mass mailing applications. Mass mailing applications are commonly used for opt-in advertising, communicating with group members (clubs, churches, etc.), or for newsletter or blog post distribution. This article lists five applications that can facilitate mass mailings.

This article is also available as a TechRepublic Screenshot Gallery.

Five Apps

1. Bigg Mass Mailer

Bigg Mass Mailer is a free tool for generating mass mailings. The best thing about this tool (aside from the price) is probably its simplicity. Bigg Mass Mailer has a very clean and straightforward interface that allows you to specify your mail server's credentials, compose your message, import your mailing list, and click Send. This utility could not be any simpler to use.

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2. e-Campaign

e-Campaign is a full featured mass E-mail tool that is a good fit for those who wish to create and monitor an E-mail marketing campaign. The software allows you to create a series of mailing jobs, and messages can be sent in HTML or plain text. More importantly, the tool has rich reporting features and offers tracking capabilities so that you know who has opened your message and who has unsubscribed.

e-Campaign sells for $149.95, but a free trial version is available for download.

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3. MailList Controller Free

MailList Controller Free is a free tool for generating mass mailings. The initial setup process walks you through setting up your SMTP server and setting up your first mailing list, but you can create additional lists later on. It is worth noting however, that the free version only allows for a single list with up to 100 recipients. The professional edition allows for ten lists with up to 10,000 recipients, while the extreme edition is unlimited.

The software seems to have all of the basics covered. It allows you to import list members or add members manually. There is also a very rich interface for composing messages. You can also keep track of outgoing messages and previously sent messages.

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4. GroupMail Free Edition

GroupMail Free Edition is a free tool for sending out bulk E-mail messages. This application has all of the basics covered, but it also has a few nice extras. For example, the software can use its own internal database, but it can also connect to an existing external database or pull recipients directly from your address book. There is also a scheduler feature, but to use it you have to upgrade to the paid version. My personal favorite feature is that even if you decide to use the internal database, you can create and modify database fields so that you can create rich, personalized messages.

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5. Sendblaster Free Edition

Sendblaster Free Edition is a free tool for mass messaging. The tool is full featured and provides a very nice reporting and tracking engine. The software is also designed to work with Google Analytics so that you can track which of your recipients actually made a purchase after receiving your E-mail. Another nice thing about this application is that it includes a number of different message templates that you can use, although some of the templates are only available in the paid version.

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Thanks for this article, they all sound great. However, do they allow for personalized e-mails? For instance, if I want to change the receivers Name & Company my e-mail. 


These bulk mailing services look awesome.  I need to check out some of those apps.  I also want to find a mailing service that will send out actual mail. 


Hey every body, I want to learn how to send a mass email to my community. I am a pastor of a nonprofit organization. I want to know whether I can reach my community for Christ through a mass emailing system or any other useful suggestions are welcome as well.

Levi Zing
Levi Zing

@abosjames Hi there, Have you heard of a mobile app called Zing? It is designed to send bulk messages to over 20 000 people using zones that have codes for different places and organisations. If you're Interested please email and I'll forward you all the info you need


Hi all

Does anyone know if these apps run into limits imposed by the ISP?  For instance, gmail will only let me mail to 100 addresses per list and a total of 1000 different addresses within a 24-hour period, and btinternet has a maximum of 50 per list and a variable limit on total messages depending on its mood.  And No I am not sending spam, I'm secretary of a medium-sized local voluntary organisation.


HI! Me i'm using Management-Ware Mass Mailing News, simple and very powerful. This is an easy to sue software and it's very featured. more info at


here's a couple other one's i found that worked really really well

i also wrote entire post

In these times where information technology has become a necessity rather than just a convenient tool in everyday life, the internet has proven to become among the most effective ways to reach the public.
As such, email is now seen to be a very powerful tool in marketing since it is among the most often utilized components in cyberspace.
For more info see

Here is an email sender I found Online. It works really really well and
it helps a lot when it comes to email marketing.
You got to check it out. Just go to the link below.

Mark W. Kaelin
Mark W. Kaelin moderator

Does your organization need to reach large numbers of customers or clients on a regular basis. What tools do you use? Have you used one of the apps on Brien's list? What did you think of it?

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