Why your small business should have a mobile app

Find out several reasons why investing in a mobile app is a smart move for your business and a benefit to your customers.

At a time when there are over 120 million U.S. smartphone users (which represents about 40 percent of the population) and with as much as 50 percent of all searches occurring on a mobile device, small businesses that ignore mobile put future growth at risk. However, mobile investments don't come cheap.

When your small business is deciding whether to invest in purchasing, customizing, or developing a mobile app, your current business approach, your call-to-actions, your competitors, and your team's mobility are all part of the criteria. Here's a look at several ways your company and its customers might benefit from a mobile application.

Potential uses and benefits of a mobile app

Target local customers and provide special offers

Customers who are on the go seem more likely to engage with brands if they are localized. For example, if you operate an IT consultancy that serves a local community, you are more likely to get more leads from the people in that region if you have a mobile strategy.

Provide better customer support

Good customer support is crucial to keep getting new referrals, and a mobile app is an excellent channel for delivering support instantly and efficiently. It is also a great way to scale your customer support by introducing new channels of communication and delivery directly from the app.

Collect feedback and data about customer behavior

If you want to learn how customers are using your products and services and what they like (and possibly don't like) about them, a mobile app can be a simple method for collecting this sort of information.

In addition, with a well designed app, you can learn more about your customers, from their locations, job roles, ages, spending limits, and much more. This data could be useful when you're tailoring communications and potential offers to them.


All these are valid reasons for investing in a mobile app. When you start to look at mobile as an opportunity to create better solutions for your customers (and for your business), then you are on the right track.

Does your small business have a mobile app (or apps)? If so, how has it benefited your business and its customers? If you haven't committed to a mobile strategy, what's holding you back? Let us know in the discussion.


David Gitonga is an avid reader and writer and has worked with various companies to design, develop, and maintain their websites. He has worked with websites as an online content marketing strategist in the field of tech, social media, design, and de...

George Bresnan
George Bresnan

It is good to know that the world has started to realize the importance of apps for businesses. However, the big competent names of this industry have started to realize the importance of Enterprise Social Network for their needs.


The key advantage of having a mobile app is helps in building a brand for an SMB. SMBs get a chance to promote and advertise themselves by associating themselves with any interesting app that engages and interests user by developing a mobile app under their own name. Business processes can also be fine tuned and streamlined at the same time by making use of mobile app by analyzing the customer reviews and feedback and other tools for online reputation as well.


Why your small business should have a mobile app Overview 1. Over 120 million people in the US own a Smartphone, an increase of 30 million over last year according to ComScore. Smart phones account for over 50% of all mobile phone users. Further, over 48 million people own a tablet, a growth of 300% from last year. To-date, the tablet is the fastest growing electronic device. 2. The top three mobile activities are texting, using social media and telephoning. Email/IM place fourth. 3. Top of the app list was mobile gaming accounting for 43% of time spent with mobile apps worldwide, social networking accounting for 26% . 4.Advertising of the apps are done, but local information seekers take action by:70% connected with the business,66% who visited the Business,23% told others about it,36% who made a purchase. 5. Mobiles Business is localized as well as Globalised. Feedback 1. Smart phone users are 40% of the population, mobiles are must in everyone’s life, consumers expect a seamless digital experience regardless of the device they’re using. 2. Consumers feel a winning attitude having latest apps in their smart phones and also the latest games as,52% of them are gamers . 3. More than 80% people use it for communication and entertainment. 4. If the app is developed with the latest expectations of the consumers like: EchoSign, meeting mapper, workshare, RabbleBrower,etc then its want will be more. 5.The proper feedback and good service from consumers forms the spine of improving the productivity and enhancing features. 6.Mobile contents should matter alot. As more of use should be focused on user’s interest as more than 52% accounts for games, social networking, maps etc. Why it has to be implemented? 1. Entrepreneurship is increasing due to several reasons. People are moving towards small businesses that can take up new things that consumers desire. 2. Mobile apps are driving good revenue for Business Mobile devices present uses with the information in automatic way. Ex: In using Google maps the app would passively display the world information that gives a geo-targeted push like a tour. 3. A mobile app maximizes opportunities for reaching users in new pockets of time to remind them of a shopping cart; A more seamless experience of stored login and billing information ,which is easier to transact. 4. People are turned more towards smartphones nowadays even if expensive models are introduced. (52% of android and 35% of apple is owned by people) 5. Smart phone owners are increasing than the tablet owners, As more shoppers own smartphones, they’re using them to aid their shopping activities. Top on shoppers’ list during the 2012 holiday were researching products, purchase and using a retailer’s email offer 6. If anybody need apps or games and cannot live without fast, robust access to the net from cell phone, then smart phones gets the priority. Revolution from basic models 1. A smart phone is more or less a combination of a phone and a hand held computer and basic one is just for communication. 2. A smart phone gives people great options with its advanced features which usually includes touch facility video calling, advance web search etc. 3. Business People who keep traveling frequently from place to place always find it easier to carry a smart phone than a laptop. Benefits 1. The aspect of touch screen ,mobility and user friendly screen makes it very well preferable. 2. The quicker and better app developed will publicize brand in a better way. A better performing app is always welcome in online market and will attract a large number of users; this serves as better advertisement for business also. 3. The newer developments will only make all types of business communication more pleasant, getting good edge over competitors. 4. When small business Develops business apps for smart phones ,it provides the option of impacting the customer’s mind greatly. This increases face value of organization. 5. It is also way of creating newer avenues for revenues for business along with promotional benefit as smart phone development market is really growing very fast.


As previously commentated above, a mobile app is a must today if you wish to take your business to the next level. And still talking about mobile apps, you need to get you app developed by the best hands in the land. Certainly, I will consider several things while getting your business marketing on the mobile world. If my firm is located in New York, and unless your customer base is global, there is no point hiring a developer from, a firm located in Eastern Europe - and vice versa. It is utterly important to look for a development firm or individual developer who understands the characteristics of your target clients, their habits, their cultures and logistics.


For every business owner, nothing is as important as customers. In order to make your business a global one, businessmen are using social media sites to stay connected with their clients and well-wishers. With smart phones on stands, customer interaction has become easy. Why? Most smart phones are backed with rich mobile apps through which you can promote your business or products as well as communicate or interact with your customers through various social media sites.

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