Alienware Area-51 7500 high-performance desktop

I guess to a certain extent, less fans would be a consideration. But the main point of water cooling (to a serious overclocker) is lower core temps vs. air cooling, which would provide more room for overclocking. Unfortunately, water cooling solutions are still sort of in their infancy. They aren't that efficient yet, unless you look to the more expensive offerings. So, they require the assistance of air cooling too. I'm more interested in the phase change solutions, which would be similar to putting your cpu and motherboard in the freezer. Which, by the way, you shouldn't try because of the condensation for obvious reasons.

I agree, I could make a better looking pc any day of the week. It's funny how these mass produced gaming pcs always have all the best parts but rarely has any thought been applied to the asthetics. If I was to buy a $5000 machine I would want it to be the most innovative and best looking machine on the planet. This is pretty ho-hum.

The water cooling has me interested. I've been looking at the price and performance differences between it and the traditional cooling fans. I'll will have to take a closer look at what's inside.