This 1974 ad from American Motors Corp. argued that people should buy its Gremlin to cut their fuel costs during the fuel crisis of the early 1970s.
Sun President Jonathan Schwartz speaks in front of an ad for Sun’s UltraSparc T1 “Niagara”-based servers that touts the machines’ energy efficiency.
Computers in the average corporate data center consume the energy equivalent of 80 barrels of oil each day, Sun argued with a display in front of corporate headquarters.
AMC gave Playboy’s 1968 Playmate of the Year, Angela Dorian, a pink AMX.
(Go to the next page to see a Sun ad on the same theme.)
Sun Microsystems argued its “Galaxy” line of Opteron-based x86 servers was so hot they deserved centerfold status.
With the launch of the Hornet, AMC pledged a steady pace of new products–a new car every six months–in a move that foreshadowed Sun’s quarterly Network Computing announcements.\r\n
See more Hornet AMC ads at ArcticBoy’s Web site.
Bill Detwiler is the Editor for Technical Content and Ecosystem at Celonis. He is the former Editor in Chief of TechRepublic and previous host of TechRepublic's Dynamic Developer podcast and Cracking Open, CNET and TechRepublic's popular online show. Previously, Bill was an IT manager in the social research and energy industries. He has bachelor's and master's degrees from the University of Louisville, where he has also lectured on computer crime and crime prevention.
