ABC’s “Lost” rewards viewers who stay tuned during commercial breaks with “ads” that lead to the “Hanso Foundation,” a Web site for a fictitious research foundation that gives clues to the show’s story line.
NBC’s “The Office” airs humorous (but fake) public-service announcements featuring its lead actors. The PSAs mimic NBC’s “The More You Know” PSA campaign.
“The Courier,” an action-genre “micro-series,” was sponsored by Pontiac and aired during commercial breaks in January on CBS.
“Gold Rush,” an online reality game from AOL and Mark Burnett Productions, will help lead people to clues about CBS programs and commercials scheduled to air this September. The prize is $2 million in gold.
Bill Detwiler is the Editor for Technical Content and Ecosystem at Celonis. He is the former Editor in Chief of TechRepublic and previous host of TechRepublic's Dynamic Developer podcast and Cracking Open, CNET and TechRepublic's popular online show. Previously, Bill was an IT manager in the social research and energy industries. He has bachelor's and master's degrees from the University of Louisville, where he has also lectured on computer crime and crime prevention.
