Companies agonize over what to name a product, and we certainly recognize how difficult a process it is to come up with a good name.
Over the years, we've seen lots of good ones; the Palm Pilot, the Motorola Razr, TiVo, the Flip cam, are just a few.
But today we're not here to celebrate success. No, let us to rejoice in failure and admire some of the truly bad--and, in some cases, truly awful--names that have come along in the last 10 years or so.
Here's the newest addition to the list. Netflix's sudden plan to split the company in two and change the name of its DVD delivery service to Qwikster didn't go over so well, and the company quickly nixed the name and put Humpty Dumpty back together again.
While it may be a little hard to separate the name from the ill-conceived launch, any way you slice it, Qwikster just feels off--and not in a good way.
In this gallery, we'll list the top 20 worst names as chosen by CNET editors - and identify the top 5 chosen by CNET's Brian Cooley.