We often hear and read about digital security, but digital safety concerns have also become a key issue for online platforms, creating a need for services and tools to address online integrity.
As more companies and people use different digital platforms to advertise and promote their products and services, online integrity and safety are rapidly becoming a priority topic of concern. If your company’s platform enables digital content delivery, your reputation is a key factor that impacts your clients, partners and the future of your business. When it comes to internet infrastructure, social media, gaming, audio or video streaming, etc., your platform’s online presence, integrity and safety should be a top priority.
Online integrity is a broad bucket that encompasses many areas such as cybersecurity, disinformation, privacy and brand safety, among other things.
It’s critical for any business to rapidly and effectively address malicious content that can be embedded in files, websites, apps or posted to social media accounts or other platforms. The cost of losing customers or employees due to a bad reputation alone can be catastrophic. Jonas Sickler, a reputation management expert, said while it’s impossible to determine a universal cost of a bad reputation, one fact sheet estimates it to be more than $537 billion in the United States alone. He explained that negative online content can cause a business to lose 80% of its sales and pay an extra 20% in salaries.
To remedy this, he believes it’s essential to monitor the web and prevent bad reviews and bad press.
Digital safety services such as these can play a pivotal role in this.
There simply aren’t enough hours in a day for companies to manually seek harmful online content on their own, which can negatively impact. This makes seeking outside help from service providers critical. Here are some services that do the time-consuming heavy lifting to root out disinformation, privacy breaches and harmful content to protect the safety of your brand and audience. Some of these services combine human moderation activity with advanced technology such as artificial intelligence algorithmic tools.
ActiveFence is a service that uses surveillance activity and advanced AI detection to proactively search across every corner of the web for malicious content and remove it before the damage can be done. From social media, marketplaces and streaming platforms to files, internet infrastructure, gaming and messaging platforms, ActiveFence finds and handles harmful content, geopolitical risk and fraud in any language or format.
Key features:
Contact ActiveFence for pricing.
DataDome focuses on online fraud and bot management for mobile apps, websites, as well as APIs. Its technology is easily deployed and ultra-scalable. Their AI-powered bot engine detects over a trillion pieces of data each day from 25 points of presence worldwide in real-time.
Key features:
DataDome offers enterprise services through three pricing tiers starting at $2,990/month.
HackerOne offers solutions that allow companies to build a safer internet by collaborating with ethical hackers who assist with stress testing systems, locating potential bugs and issues, and fixing vulnerabilities before anyone else even knows they exist.
Key features:
Contact HackerOne for pricing.
Netsparker created by Invicti, automates web security for enterprises with more complex environments. Companies can automate security and see the complete picture. Companies are also able to manage risks as though their team was significantly larger, isolate more true vulnerabilities and prevent vulnerabilities by producing more secure code.
Key features:
Contact Netsparker for pricing.
WebTitan is a domain name server (DNS) security and content filter solution. It protects companies against cybersecurity threats and blocks malware, filters content, secures mobile devices, prevents phishing and much more. WebTitan offers three different solutions; one for service providers, Wi-Fi, and the cloud.
Key features:
Contact WebTitan for pricing.
Moira Alexander is the Founder of PMWorld 360 Magazine and Lead-Her-Ship Group, and a project management and digital workplace columnist for various publications. Moira has 20+ years in business (IS&T) and project management for small to large businesses in the US and Canada.
