Alex Bueckert/Envanto Elements
Trump said it was a “privilege” to grant the extension after a phone call with European Commission President Ursula von der Leyen.
US President Donald Trump has postponed the imposition of a 50% tariff on all imports from the EU to July. The measure was initially set to take effect on June 1, with Trump citing frustration over stalled progress in trade negotiations with the 27-nation bloc.
Nevertheless, Trump said that it was a “privilege” to grant the extension after a phone call with European Commission President Ursula von der Leyen over the weekend, in a post on Truth Social. von der Leyen said that “Europe is ready to advance talks swiftly and decisively,” in an X post ”To reach a good deal, we would need the time until July 9,” she wrote.
The threat of expanded tariffs has lit a fire under the EU, with negotiations now set to focus only on critical sectors to fast-track the process, according to Bloomberg. Maroš Šefčovič, the European Commissioner for Trade, will lead priority talks in semiconductors, automobiles, pharmaceuticals, and aluminium.
Washington and Brussels have been negotiating a trade deal since early April, when Trump suspended his 20% “reciprocal” tariff on the EU, along with those targeting other nations with which the US shares a trade deficit. The next day, the EU suspended its 25% retaliatory tariffs targeting €21 billion worth of US goods.
However, on May 23, Trump said that the EU “has been very difficult to deal with” and that “discussions with them are going nowhere,” before announcing his plans for the 50% tariff. According to the Financial Times, US negotiators are seeking unilateral tariff reductions on American goods entering the EU market.
Sources told Bloomberg that the EU would like to strike a mutually beneficial deal with the US, but officials are uncertain as to whether Trump shares the same goals. They have also been emphasising to their American counterparts that the two economies are deeply intertwined, and that reaching a deal should be a shared priority.
Trump has been threatening the EU with tariffs even before his second inauguration, taking issue with its trade surplus in cars, agriculture, oil, and gas, but the battle properly kicked off in March this year.
During the ongoing negotiation period, Trump has confirmed that he will reinstate reciprocal tariffs on semiconductors and pharmaceuticals, and threatened additional tariffs on sectors such as film industry. Several EU member states have urged the Commission to retaliate should these come to fruition.
Last week, the EU shared a trade proposal with Washington, suggesting the gradual removal of tariffs on selected agricultural and industrial goods, along with mutual investment and procurement plans in artificial intelligence, digital connectivity, and other strategic sectors.
The US has struck deals with both the UK and China this month, suggesting that Trump is open to compromise. However, according to Bloomberg, the EU has no intention of accepting terms similar to those agreed with other countries.
Fiona Jackson is a news writer who started her journalism career at SWNS press agency, later working at MailOnline, an advertising agency, and TechnologyAdvice. Her work spans human interest and consumer tech reporting, appearing in prominent media outlets such as TechHQ, The Independent, Daily Mail, and The Sun.