Data analysis

Storing information
You must store information carefully and in accordance with privacy laws.

Remember that customer information is confidential and must be stored securely. Create a plan for how customer information is to be stored and share it with all staff.

A simple way to store customer information is to use an electronic spreadsheet. If you have more detailed information, a customer relationship manager (CRM) database might be more suitable. A CRM can help you analyse customer information to find purchasing trends and identify your best customers.

Maintaining customer information
Customer information is only useful if it's up to date. It's important to regularly check the accuracy of your customers' information, and update it where necessary.

Using stored customer information
Make sure you ask your customers if they would like to receive information or updates from you, and give them the option to opt-out. If you spam customers without their consent they may react negatively to your business.

You can use different ways to gain to access customers' information such as keeping a record of their email addresses. However, make sure you don't breach any privacy policy law. You also use cookies to know more about customer's interests and provide them a more personalized customer experience.