A strong non-profit website should have (at a minimum):
A mission statement, telling visitors what you’re all about.
Plenty of details on what you do and why it matters.
A blog or news section, to keep people apprised of the most recent updates and successes.
Contact information, so interested parties can get in touch.
Headshots and bios for your organization’s key members, staff, or partners.
Compelling imagery, incorporated throughout your site.
A way to accept donations, if you solicit donations from the public.
A Call To Action (CTA) prompting visitors to sign up for an email list, volunteer, donate, or do whatever matters most to your organization.
How to build a non-profit website (in 6 easy steps)
As a non-profit organization, you likely don’t have a lot of time and money to spare. All the same, you want a website that’s attractive, functional, and easy to use. The following six steps will take you through the process of creating this type of site quickly and cheaply.
1. Choose a platform for your non-profit website
2. Purchase a hosting plan and domain name
3. Pick out a theme to style your site
4. Build your site’s basic pages
5. Consider a donation plugin
6. Optimize your site for search engines
For many nonprofits, success depends largely on their ability to attract attention and build a following online. Your non-profit website will play a key role in that process, serving to both inform your audience and encourage them to take action.