1. concise titles for pages
2. include important keywords more than once to enforce importance
3. Keywords serve as targets to drive an audience to your website, should be unique, should be in plural form, and if it is an often misspelled word should the error should be included for compensation
4. spiders are not fed by certain technologies such as Java and Flash and these technologies should be limited as much as possible
5. Your webpages should be checked be checked for broken links since spiders can detect this and halt crawling through your space.
6. Should results be ranked low, after submission content should be further optimized, resubmitted and revisited until HotSports falls within the top ten results on major search engines.